How to turn on Blu vape

Turning on a blu vape depends entirely on which model you’re holding. Because the brand offers everything from “one-click” pods to button-activated pens, the “on” switch isn’t always in the same place.

Here is a quick guide to getting your specific blu device up and running.

1. blu PRO (The Button-Activated Pen)

The blu PRO is an “open system” (refillable) vape pen. Unlike simpler models, this one has a physical power button that acts as a safety lock.

To turn it on: Press the main button 5 times quickly (within 2 seconds).
The Confirmation: The button and the tip of the battery will flash 3 times to let you know it’s awake.
To Vape: Hold the button down while you inhale.
To turn it off: Press the button 5 times quickly again. It will flash 3 times to confirm it is locked.

2. blu 2.0 and Myblu (The Pod Systems)

These are “closed system” vapes that use pre-filled pods. They are designed for convenience and don’t actually have an “On/Off” button.

To turn it on: Simply insert a liquid pod into the top of the device. It should click or magnetically lock into place.
Activation: These devices are “draw-activated.” There is no button to press; just puff on the mouthpiece, and the internal sensor will automatically trigger the vapor.
Pro Tip: If you have a blu 2.0, you can check the battery by tapping the device twice. A blue, yellow, or red light will indicate your remaining charge.

3. blu bar (The Disposable)

If you are using a blu bar, it is designed to be ready right out of the box.

To turn it on: Remove the silicone plugs from the mouthpiece and the base (if applicable).
Activation: Like the pod systems, these are draw-activated. Just inhale to start.
Note: Since these are disposable, they cannot be turned “off.” Once the battery or liquid is empty, the light will flash (usually 10+ times) to signal it’s time for a new one.

4. blu bar kit / blu box kit (The Rechargeable Pods)

These newer kits combine the ease of a disposable with a rechargeable battery and a child safety lock.

To Unlock/Turn On: Press the lock button on the base of the device 5 times quickly. The LED will flash to show it is unlocked.
To Vape: Once unlocked, simply inhale.
To Lock: Press the base button 5 times again to prevent accidental firing in your pocket.

Troubleshooting: “It’s not turning on!”

If you’ve followed the steps above and nothing is happening, check these three common culprits:

The Battery is Flat: Plug it into a USB-C or micro-USB charger. Most blu devices will flash or show a solid light while charging and turn off or change color when full.
Connection Issues: For pod systems, ensure the pod is pushed all the way in. If it still won’t hit, take a Q-tip and gently clean the metal contact points inside the device and on the bottom of the pod.
The Safety Lock: If you have a blu PRO or a Box Kit, you might not be clicking the button fast enough. Try a rapid “click-click-click-click-click” rhythm.

Safety Note: Only use the charging cable provided with your kit. Using high-speed phone “fast chargers” can sometimes overwhelm the small batteries in vape pens.

Who is the most likely to buy a Blu vape in the United Kingdom and in the United States?

The typical blu customer differs significantly between the UK and the US, largely due to how the brand is positioned and the specific regulations in each country.

In both markets, however, blu is owned by Imperial Brands (Big Tobacco), which shapes its “Most Likely Buyer” profile: someone looking for a familiar, widely available brand found in convenience stores rather than a specialized “hobbyist” device found in vape shops.

(United Kingdom)

In the UK, the most likely buyer is an adult “Switcher” (someone moving from cigarettes to vaping) in their mid-30s to late 40s.

The Demographic: Data from 2025/2026 shows that vaping is highest among the 25–44 age bracket. These users are often motivated by health and cost-saving compared to traditional tobacco.
The “Convenience” Buyer: Because blu is sold in almost every UK supermarket and corner shop (Sainsbury’s, Tesco, etc.), the buyer is often someone who wants a “no-fuss” experience. They aren’t looking to build coils; they want to pick up a pack of pods while buying groceries.
Post-Disposable Ban (June 2025): Since the UK banned single-use (disposable) vapes in mid-2025, the “most likely” buyer has shifted toward the blu 2.0 or blu bar kit (rechargeable/pod-based). Former disposable users are migrating to these “closed-pod” systems for their simplicity.
Flavor Profile: While fruit remains king, the UK blu buyer is statistically more likely to use Menthol or Blueberry pods, which are top sellers in the UK pod market.

(United States)

In the US, the most likely buyer is a “Dual User” or a Loyalist in the 30+ age range who prefers traditional flavors.

The Demographic: While the youth market historically leaned toward Juul or newer disposables, the FDA’s “Deeming Rule” and subsequent flavor bans have funneled adult vapers toward established brands like blu. The typical buyer is an older adult who likely started with “cigalikes” years ago.
The “Flavor Restricted” Buyer: Due to US federal restrictions on flavored pods (limiting them mostly to Tobacco and Menthol), the US buyer is someone who doesn’t mind—or specifically wants—these traditional profiles. This contrasts with the UK, where fruit-flavored pods are still widely available.
Gas Station Convenience: The US buyer is the “commuter.” They buy their vapes at gas stations (Wawa, 7-Eleven, Speedway). This buyer values the fact that they can find their specific pods anywhere in the country, from New York to rural Nebraska.
Market Position: blu is a “legacy” brand in the US. The buyer is often someone who has tried multiple brands but sticks with blu because of its consistent nicotine delivery and reliable hardware.

How to turn on Blu vape